Trailer: The Briefing You Never Got

Show notes

Most brands fail in German retail before they even enter.

Not because the product is bad, but because they misunderstand the system.

This podcast explains why, from someone who spent 16 years deciding what goes on the shelf.

Hosted by Jan Wapelhorst, former buying director at EDEKA, REWE, and Lidl.

New episodes starting April 2026.

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