How to Prepare for a Buyer Meeting

Show notes

Episode 16:

Seventy percent of the outcome is decided before the first word is spoken.

In this episode, Jan Wapelhorst shares the preparation framework that separates brands that get second meetings from those that do not. Including the 70 percent rule, how to read buyer signals in real time, and why the first five minutes determine everything.

Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.

Website: wfr-advisory.com

Email: info@wfr-advisory.com

New comment

Your name or nickname, will be shown publicly
At least 10 characters long
By submitting your comment you agree that the content of the field "Name or nickname" will be stored and shown publicly next to your comment. Using your real name is optional.