How Listings Really Work

Show notes

Episode 12:

Getting listed in German retail is not a meeting. It's a campaign.

In this episode, Jan Wapelhorst walks through the entire listing process — from pre-positioning and buyer identification to the 60-minute meeting itself to the follow-up that most brands botch. Including why 70% of the decision is made before you walk in, and what the buyer's signals actually mean.

Topics covered: listing process, buyer meeting preparation, pre-positioning, follow-up mechanics, retailer planning cycles, Listungsbestätigung.

Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.

Website: wfr-advisory.com |

Email: info@wfr-advisory.com